How Much Should a Small Business Website Actually Cost?

Most quotes get anchored to the wrong thing — number of pages — when the real cost drivers are usually: how custom the design needs to be, whether there's a backend involved (bookings, payments, accounts), and how much content you already have ready to go.

A five-page brochure site with your copy and images ready can be reasonably quick. The same five pages with a booking system, custom animations, and content that still needs to be written is a different project entirely, even though the page count didn't change.

If you're collecting quotes, the most useful question to ask isn't 'how much for a website' — it's 'here's exactly what it needs to do, what would that cost.' You'll get far more comparable numbers back.

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